Healthcare interior design can be an effective tool in re-branding an older hospital to change the user mix by attracting young families that might otherwise migrate to a more upscale hospital. In this project, a major remodel of the hospital entry design and hospital lobby design , the transformation was dramatic and accompanied by many patient-centered amenities as well as process changes such as making access to pre-admit testing more convenient, adding valet parking, a large gift shop and café/coffee bar.